Three Chords and The Truth - UBS

UBS is the largest wealth management bank in the world. Based in Zurich and managing the fortunes of the world's richest folks, the bank was looking for a sound signature that would be a beautiful and effective expression of its iconic brand.

Instead of making yet another generic and frivolous single note melody that most sonic logos are known for - we chose to create a real musical moment with three beautiful chords...recorded on the largest piano in the world. We captured the story on film.